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The rules

H.H. Holmes

A number a newspaper paid for.

An 1890s brick hotel and a staircase to nothing, scratchboard.
No. 07An 1890s brick hotel and a staircase to nothing, scratchboard.
The record
  • Confessed to twenty-seven murders in an account he was paid for and later recanted. Documented victims number roughly nine; popular accounts run as high as two hundred.
The packaging

A paid confession, resold as architecture.

He is famous because a magazine bought the number. That makes him less a murderer in the record than an early proof that this market pays for arithmetic.

The staircase to nothing is the honest device: the architecture in the legend is largely the legend's own invention, and it is still what gets printed.

Nine, twenty-seven, two hundred — pick the figure that sells and the trade will run it. It ran the biggest one for a century.

Checked

The full argument is filed in the anchor piece, and the index to all ten jackets is here.